Blog Post

An Interview with The Haslemere Bookshop

Jul 31, 2023

Interview with Ian Rowley, owner of The Haslemere Bookshop


The Haslemere Bookshop is an independent bookshop at the heart of Haslemere High Street selling new and second-hand books, and cards. 


Did you face any challenges when setting up the business?

There has been a bookshop on the High Street for many years. When I took over the shop from Ronald Timms in 2014, I had no idea how a bookshop worked; fortunately the staff (all friends or family) did! Since then, through their hard work, the business has been transformed. Not only does the shop look very different but we are online, more community focussed and our second-hand book section rejuvenated.


How do you choose your suppliers?

For books we don't have much choice of supplier; it's the wholesaler or direct from publisher. For other things, like cards, we use suppliers who don't wrap everything in plastic and look for local sources. 


How many staff do you employ?

We have two full-time staff plus five part-timers. All are local. And all far more capable than me at making the shop work, so delegation is not an issue!

 

Do you find most customers supportive?

Most customers understand that we can't usually compete with online giants on price but value the friendly service, book-chat, recommendations, book club, free next day ordering, stickers for children, smell of real books, browsing, serendipitous book finds, second-hand bargains, visits by school children, judging of poetry competitions, Andy's comfy armchair, weekly top-ten best sellers, pay-it-forward scheme, creative window displays….


Do you have a lot of return customers?

Yes. We rely on return customers. Many we know by name. Some buy us cake from Hemingways - we love them (thanks Victor!).

What software do you use with your website and would you recommend it? 

Our Shopify-based website (www.haslemerebookshop.co.uk) was developed as a response to closure of the shop during Covid lockdown. Sometimes it's difficult to bend Shopify to meet the needs of a bookshop (thanks Emily!) but online selling is an important adjunct to the bricks-and-mortar shop and allows us to support school and local author events (e.g. Julia Donaldson!) with dedicated web pages.


How do you market yourself and what challenges do you face? What have been the best marketing strategies for your business? 

We are active on social media, particularly Instagram, but personal recommendations and references by our customers along with eye-catching window displays are probably the most important ways of spreading awareness.

 

What has been your biggest successes? 

Surviving Amazon and Lockdown. Sales have now back to pre-Covid levels but it's been a long haul.

 

Do you have any future plans to enhance the business? 

We're doing more with local schools, supporting author events and book fairs, and I'd very much like to build on that.   

 

What support do you need, if any? 

Coffee and a cinnamon bun at regular intervals.


WEBSITE

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