Blog Post

5 reasons to start blogging for your business

Sep 17, 2021

Fun fact: Businesses who prioritise blogging are 13 times more likely to experience a positive ROI from their marketing efforts (source: optinmonster).

In my last blog I discussed why content must be part of your marketing strategy. And one of the most common, and most effective, content marketing approaches is writing blogs for your website.

Blogging for your business is a low cost and high reward content marketing strategy. There are many businesses benefitting from writing blogs right now; from startups to global brands. Whatever stage you’re at in marketing your business, your blog is a fantastic way to connect with your target audience.

I have to admit, blog writing isn’t right for every business. But if you as a business owner want to achieve one of the following, then blogging is a fantastic way to achieve your aims:

You want to get new customers online
You want to grow your enquiries and sales online
You need to advise customers online
You’re looking to grow your following online
You’ve got exciting news to share regularly with existing and new customers

Tom Blake

TJ Creative

Meet Tom →

So what are 5 benefits to blogging for your business?

5 benefits of blogging for your business

The results you can expect with an effective blog content strategy

You can boost your website’s traffic.
You can grow your online presence - blogging is an effective part of SEO.
You can start getting or get even more enquiries and sales online.
You can experience a great ROI from blog writing.
You can build trust and credibility with new and existing customers.

For much more on blogging for business, check out my blog on my content agency’s website.

Want to get started on writing blogs for your business?

Awesome, you're my kind of person - let's chat about blogging for your business!

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