Want to know what I say to any of my clients when they need advice on their digital marketing? My advice to them is this - always think about your customers:
- Who are they?
- Where do they consume information?
- Where do they go when they need answers?
- Where do they hang out?
- How do they shop?
Ultimately, what your 'perfect' customer wants is more important than what you want to do from a marketing perspective.
So, my best piece of advice to you is to create a customer persona - or multiple personas if you want to appeal to different people. If you don't know what a customer persona is, it's essentially a profile of the kind of person you want to appeal to for your services or products.
Once you know who you're looking to appeal to you can then weigh up where you should be putting your time, money and effort.
Before deciding your digital marketing, take the time to understand your customers. Easily do this with surveys, past marketing results and make sure to create customer personas. You may need to invest in some professional market research, or you can use social media polls, customer surveys and industry reports.
