Why content must be part of your marketing strategy
Successful businesses connect with their customers in several different ways; print, digital, commercial ads, whatever it may be. But one thing I guarantee is that almost every business’s target audience will be online, making online marketing essential to your marketing strategy.
Online marketing (also called digital marketing) is a must-have in modern business. More specifically, creating a strong digital profile for your business will help you achieve whatever your objectives are. Without an online presence, your potential customers will simply miss your business and not even know it exists.
There’s no question about it. If you’re not marketing your business online, then your competitors sure as hell are, and they’re reaping the rewards from it.
For local businesses, like your one in Haslemere, it's even more important to ensure you have considered your digital side of the business. Digital marketing will elevate your business and work coherently with your physical store in Haslemere.
Isn’t having a website enough?
No, it’s not enough. Competition is so high that you have to fight to get your website seen online. Having a website and not marketing it is like having a car with no petrol, or charge these days.
Your website is the key to convert your website visitors into paying customers, but they’ve got to be able to find your website in the first place. So how do you get them to the point of coming to your website? Through digital marketing of course.
There’s many ways to get people to click to visit your website. But let me ask you this, what marketing technique do you think gets your business seen online and then helps to convert your visitors into customers from your website?
Content is the answer.
Content is what weaves all of your marketing together
I’m not exaggerating when I say that content marketing is your now and your future.
Content is not something to be left for later on, the sooner you start producing high quality content the quicker you’ll be building trust with your audience and getting your brand name out there. And over time, you’ll be seen to your audience (and search engines) as the thought-leader of your industry.
So, how do you as a business embrace content and get started on growing your business?
As part of your marketing strategy, you need a content strategy to go with it. Many businesses make the mistake of coming up with some ways to get their brand out there, but they forget to think about how they will communicate with their audience. This right away means they’re destined to fail.
What is a content strategy?
A content strategy is a plan for the content you as a business are going to be producing. Content today is more just words too, so don’t be fooled into thinking this is just about writing content. The messaging created is essential, but you may need to consider designs too.
The focus of a content marketing strategy is on:
- The type of content needed to appeal to your audience
- Where your content needs to be published to get your audience’s attention
- What result you want to see by getting your content out there
Plan your content with these questions in mind
To help you put together a content plan, we’ve put together 6 key questions to ask yourself. These will be a great start for getting you in the right mindset to start planning your content:
What types of content could be included in your strategy?
Different types of content have their own goals that they’re trying to achieve, and it helps to understand the difference when you’re planning your content strategy.
These are 6 of the most popular content types to consider growing your business:
Unsure what some of these content types are? Drop me a message and we can discuss it for your business!
You may also want to think about video content too - but this will require you working with a videographer or animator to create videos for your business.
Need help creating a content strategy for your business?
We, together, can come up with a content plan that attracts and helps your customers to make a decision in no time - let's chat!
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